Maison Van Cleef & Arpels - 22-24 Place Vendôme - 2

The first floor has been carefully redesigned and shaped to accommodate the customer areas and showcases, designed especially for the occasion and inspired by the scenographic work the agency has been carrying out for Van Cleef & Arpels for several years. The vast showcases offer an almost museographic setting, inviting visitors to wander and explore to discover the full range of Van Cleef & Arpels craftsmanship.

The newly renovated space now covers two levels. And to draw visitors upstairs, the Jouin Manku agency imagined a small pathway, like the entrance to Alice's Wonderland, leading to a carved wooden staircase that gently spirals up to the upper level.

A visit to the Van Cleef & Arpels boutique would be unthinkable without a visit to 22, Place Vendôme. Dedicated to the Van Cleef & Arpels perfume collection, the space is almost museum-like. The bottles are theatricalized, each presented within the corrugations that form the walls. A rigid curtain, as it were, clad entirely in fabric, creates the illusion of paintings in relief, floating as if by magic. At the center of each painting is a vertical panel of ultra-fine white Sèvres porcelain, from which springs an oak shelf serving as a display for the perfume bottle. The assembly is sublimated by precise lighting to suggest an impression of weightlessness, further enhanced by the brilliance of the porcelain, the softness of the wood and the colors of the precious elixirs.

At the center of the Salon is a cantilevered console, which naturally houses delicate porcelain and oak testers, each offering a different fragrance.